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Razer, their accidental discount, and the aftermath

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So a few days ago the gaming hardware company Razer had an offer code circulating around the internet that offered a 90% discount on literally every product. This code was passed around facebook and twitter and thousands of people used it, myself included.

I did it with the thought that, the orders probably won't get honoured but best case is I get a new headset, and worst case I just get a refund in a few days.

For context; I've bought from razer many times, I have the chimaera headset and have spent £150+ on the onza controllers (they break a lot). I probably wasn't going to buy much more from them until I was confident of the build quality in their products.

But today their CEO came out with a public response to the incident:

So basically they're going to lose a lot of money but have done best PR move I've ever seen.
Loads of people have now said that because of this move they're cancelling their orders and even reordering at full price.

So for discussion; what do you think of how they've handled this?
How would you have done it?
And should I cancel my order? (Already leaning towards doing so)

I searched around and couldn't find any topics about this so sorry if there is already D:


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