EA will die. It's obvious to everyone; even their terminally incompetent CEO jumped ship. They might not be obliterated like THQ, but their days as an industry frontrunner are numbered.
The thing is, when they die, someone will have to fill their place. To me, it seems obvious: Ubisoft is very somewhat popular with the public (like EA once was), they have a number of strong juggernaut franchises that will carry them for years, and they're already doing some business practices influenced by an inflating ego. So when EA falls, Ubisoft will probably take their place. The question is, are you all okay with that? Are you willing to let Ubisoft fill EA's shoes? Will you be just as enthused to buy Assassin's Creed 7, 8, & 9 as you were with III? Because Ubisoft is better than EA - at least for now.
EDIT: Okay, not very popular, but they're still in relatively good standing. At this point it still seems like humans are running it, which is more than I can say for EA.