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Why is multiplayer still being forced?

With Tomb Raider coming out later this week it got me wonder why is there a multiplayer aspect in what is and has only been renowned for being a deeply engaging single player experience. Here I thought that we were over the need to cram it into games for "addition sales" because CoD has one; when it was proven that it just doesn't work, prime examples being Dead Space 2 and Bioshock 2, both of which have removed the multiplayer aspect in their new iterations. And I don't even want to get into Spec Ops the line...

It does work in some cases like Assassins Creed or Max Payne but that's because they both have interesting and unique mechanics and Creed even works it into the universe which is neat. What I'm saying is why cram in a totally vanilla sometimes awful multiplayer into games that would do fine on their own just because apparently its needed because that's what people look at when they buy games. Wrong! Especially for games like Tomb Raider which are solely marketed on the single player and the only time some people will even see that it has multiplayer is when they look at the back of the box because they were intrigued by the single player already.

Also if the multiplayer offers nothing new or interesting people will just go back to playing the Call of Duties and the Halo's and then you the gaming company have wasted money and time putting something worthless that no ones going to play when you could have made the single player better or even longer.

So why multiplayer, why!!?


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