Overall video games is experiencing a commodification of a culture where what used to have meaning is being sold en masse and this makes people who are actually part of that culture mad. It would be like if I played 10 minutes of basketball and called myself a professional athlete and tried to fit in with other 6'4" basketball players.
The best example is the punk rock which was anti establishment but now you can buy punk rock on iTunes and buy spiky belts in Hot Topic.
mod note: please embed your videos